A Beginner’s Guide to Data-Driven Marketing

Event Time

Originally Aired - Thursday, February 1 2:30 PM - 3:15 PM PT

Event Location

Location: W225

Event Information

Title: A Beginner’s Guide to Data-Driven Marketing

Description: The bottom line for every dealership is to drive sales by utilizing marketing resources while staying within budget. How do we plan effective marketing campaigns to do so and close the loop on the buyer's journey from first clicks to purchase? Data-driven marketing is more efficient and a better use of your budget. By using data, you will spend money on the people who matter most to drive more business and sales. With data-informed campaigns, you’llsee a greater ROI. Data can show us our customers' patterns and behaviors to better tailor their experience toward things that they find relevant.

Type: Workshops


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