The Commercial Side of Digital Retailing: Tools for Success
Originally Aired - Saturday, February 3 • 1:00 PM - 1:45 PM PT
Location: W316
Event Information
Title: The Commercial Side of Digital Retailing: Tools for Success
Description: Digital retailing, done right, creates a seamless customer journey, minimizing friction and maximizing the probability of prospects moving through your sales funnel. Tailoring this approach for B2B buyers offers significant opportunities in your commercial department and offers a new tech-based way to join this space. Discussion will focus on Bcommercial and retail buyer personas, creating streamlined multi-channel marketing processes that bring business owners to you, guiding leads from prospects to buyers and how to become a partner and problem solver for business owners to drive commercial ROI.
Type: Workshops
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