Narrowing The Gender Gap: How to Recruit and Retain Women Technicians

Title: Narrowing The Gender Gap: How to Recruit and Retain Women Technicians

Description: In a field that is already experiencing high turnover, seeking out new technicians is important to the success of the overall industry. Turning recruiting efforts towards prospective women technicians allows dealers to access a historically underutilized market in the field. However, we also need to make sure we are set up to retain these women once we’ve convinced them to join the industry. Using insights from technician and dealer interviews as well as survey data, we will dive into best practices and provide the audience with the necessary tools and resources to best recruit and retain women technicians.

Type: Workshops