Spring, Troy

Spring, Troy

CEO/Founder at Dealer World

Troy Spring is the CEO and founder of Dealer World and Agency 345 and co-founder of Dealer Funnel. His roots in advertising started while he managed four automotive dealerships and the large advertising budgets for the stores. The dealerships all grew under his watch. He credits much of that growth to the advertising decisions he made to drive more business to each location. He has spent the last decade perfecting what he calls the four pillars of advertising: reach, frequency, creative and cost. He is a strong advocate of this formula. He spends much of his time sharing these concepts as a national speaker for organizations such as NADA, NIADA, Digital Dealer and multiple ADA and IADA State Associations.

Sessions
Future Proof: Adapt & Win the Battle of Changing Times
Thursday, February 1 12:00 PM - 12:45 PM PT